How to choose your brand colours

Benjamin Henry Website design flatlay

When starting a new business, colours may not be the first thing you think about, but your brand’s colours can have a huge impact on your business’s branding!

Here are three things you might want to consider before choosing your colours:

  1. Who is your target audience? Make sure to think about the ages, genders and interests of your audience. If your audience is younger, they might be drawn to brighter colours, while an older audience may be drawn to a more muted colour palette.
  2. Your brand identity. Think about what you want your business to represent, if you want to be seen as trustworthy, you may choose a calming colour such as blue or green. If your business is a bit more playful and fun, maybe a brighter colour like yellow or orange could work.
  3. Your competitors. Don’t forget to have a look at the colours your competitors are using, you don’t want to choose colours that are too similar to theirs, as this could cause confusion and isn’t going to help your brand stand out!

The psychology of colour:

Colours tend to evoke different emotions and have different associations, so it is useful to do some research into the psychology of colour when you are choosing colours for your business. You can then use a colour wheel to find colours that compliment each other or look at colour palettes online for inspiration.

Brand colours and their meanings:

• Red – Red can indicate excitement, passion and playfulness. Red logos generally seem to be very bold and eye-catching.

Orange – Orange can evoke feelings of happiness, as well as energy and creativity.

Yellow – Yellow can indicate friendliness and also happiness, but it can also indicate caution.

Green – Green generally indicates nature, health and growth.

Blue – A lot of brands use the colour blue, as it indicates trust and loyalty, and evokes feelings of calmness.

Pink – Pink indicates feminity, romance and love.

• Purple – Purple is associated with luxury as well as royalty, so it is good for a high-end brand.

• Black – The colour black can indicate a number of different things, such as elegance and power, think of the Apple logo, or Chanel logo.

No matter what colour or colours you choose for your brand, make sure to be consistent with them across your website, marketing materials and social media, this helps to create a strong brand identity.

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