It’s that time of year again, to look ahead to the future and see what 2025 will bring us! Discover 5 trends we think will be big in the world of web design this year…
White Space
Minimalism has been making a comeback in recent years within website design, as has White Space. Using white space on a website helps to improve user experience, as well as enhance readability as there are fewer elements to get distracted by. This creates a modern aesthetic for your website.
A good example of a website with white space is Apple, as the main focus of the web pages are the products.
Full-page Headers
Full-page headers, whether it be a video, photo, or illustrative header, helps to grab the attention of a user as soon as your website loads.
A good example of a website with a full-page video header is More Media, a multi-media production company. The header video engages you, while also showing you their videography.
Artificial Intelligence (AI) Personalisation
It’s hard to get away from Artificial Intelligence these days, AI is being used to create more personalised website experiences. For example, it can be used to recommend products or content to users based on their browsing history.
A website that most people have used that uses AI personalisation is Amazon, they analyze your past purchases and browsing history to recommend products you may like.
Bold Colours & Typography
We expect to see more websites that use bold colours and typography to make a statement. This is a great way to grab a user’s attention and create a memorable brand identity. Because so many businesses are out there these days, it’s important to have strong branding that sticks out in a person’s mind.
One example is Thibaud Allie, an independent designer. His website features large typography.
More Interactive Elements
Websites with interactive elements are gaining popularity for a number of reasons. They help to engage users and keep visitors entertained, which means they will stay on your site longer. They can also improve user experience by making information easier to understand, as it can be easier to take in a video or another format rather than a load of text.
A great example full of interactive elements is The Variable. From the animation when the site loads, to the scrolling animations, and the interactive shapes, the site keeps you engaged and you want to scroll to discover more.
