When it comes to web design, colour does so much more than make a site look good, it shapes how people feel when they visit your page. Every shade you choose can influence emotion, perception, and even decision-making.
Warm tones like reds, oranges, and yellows create energy and excitement, perfect for brands that want to feel bold and dynamic. Cooler colours like blues and greens evoke calmness, trust, and professionalism, ideal for businesses in health, tech, and finance.
A thoughtful colour palette can guide visitors through your site, highlight key areas like calls-to-action, and strengthen brand recognition. The right combination of tones helps create harmony and consistency, making your website not only visually appealing but emotionally engaging too.
At Alistair Whiteley Web Design, we carefully consider colours in every project to ensure your website feels just right for your audience.
Want a website that looks great and connects emotionally with your customers?
Get in touch, we’d love to help you find the perfect palette for your brand.
