A great website isn’t just about looking good, it’s about growing your business. Whether you want visitors to make a purchase on your website, book a consultation, or sign up for your newsletter, your Call to Actions (CTAs) are what gets them to take the next step.
Here’s how to craft CTAs that not only grab attention but also get results.
Offer Value
Before asking for anything, think about what you can offer your customers in return. People are more likely to click or sign up if there’s a clear benefit. Consider:
- A discount on their first order
- A free consultation
- Access to exclusive content or offers via your newsletter
Make the value clear and appealing, don’t just say “Sign up now”, tell them why they should and what they will get in return.
Make CTAs Easy to Find
Don’t make your visitors scroll endlessly to find the next step. Effective CTAs should be:
- In sticky headers or sidebars – so they’re always within reach to customers
- Repeated at key points on long pages
- Appear above the fold or within header areas which are visible as soon as the page loads
If users have to hunt for your CTA, they’re less likely to act.
Design for Impact
CTAs should stand out visually and usually have –
- Bold, contrasting colours that don’t blend into the background
- Large, readable text
- Plenty of white space around the button to draw focus
Add Urgency
Encourage immediate action with urgency-driven text like:
- “Limited time offer”
- “Sign up today”
- “Offer ends soon”
Urgency helps cut through hesitation and nudges visitors to act now rather than later.
Build Trust
People are more likely to convert if they trust your brand. Place trust signals near your CTAs, such as:
- Customer reviews or testimonials
- Security badges (for e-commerce checkouts)
- “No spam” reassurances for email signups
These subtle cues make users feel more comfortable committing.
Use Action-Oriented Language
Finally, the wording of your CTA matters. Use clear, action-driven phrases that tell visitors exactly what to do. Examples include:
- “Get started now”
- “Download your free guide”
- “Search products”
- “Book your appointment”
Final Thoughts
A well-designed CTA can dramatically increase your website’s conversions. By offering real value, keeping CTAs visible and easy to use, and combining strong design with persuasive language, you can turn more visitors into customers.
Need help optimising your website for conversions? Get in touch with our team of experts today!
