What Is The Future Of Digital Marketing?

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Digital marketing has changed significantly in the past 10 – 20 years, with the rise of the internet, a massive growth in social media, and the increasing use of mobile phones being huge contributing factors, but what does the future hold for digital marketing?

As the world becomes more and more digital, there will be new ways to reach customers, here are a few we think might shape the future of digital marketing.

  • Social Media Marketing will continue to be a powerful tool for businesses to engage with customers, although it is constantly changing. With the rise of more video-based platforms such as TikTok, Instagram Reels and YouTube Shorts, more video content will be welcomed onto social media.
  • Influencer Marketing has increased greatly in the past few years, it’s a great way to showcase your products or services to an audience that wouldn’t necessarily see them otherwise. Influencers on social media can act as a trusted source between your business and potential customers. If you want to start using influencer marketing, it’s important for your business to do some research and find influencers that align with your brand values.
  • VR and AR Marketing are still very much in the early stages but they definitely have the potential to be beneficial marketing tools in the future. Virtual Reality (VR) is a way to create immersive experiences for customers, it can be used in many different ways and there are lots of ways to be creative. Augmented Reality (AR) is something many of you may have already experienced without even realising, all social media filters on apps like TikTok, Instagram & Snapchat use AR technology. One good example of an AR marketing tool is IKEA’s Place app, which enables customers to see IKEA furniture in their own homes to scale.
  • Personalised Ads will continue to be used by businesses, but potentially in different ways in the future. With the rise in data analytics in recent years, it’s become easier to target potential customers with adverts tailored to them. It also allows businesses to track the performance of their marketing campaigns and make adjustments so they can reach their full potential.

As the world continues to become increasingly digital, it’s likely that digital marketing will change and evolve in ways we can’t even imagine within the next 10 – 20 years. If you need any help with marketing, SEO, social media or anything else digital, don’t hesitate to contact us.

VR Headset Image from https://unsplash.com/

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